As a Google Ads marketer, one of the common strategies employed is bidding on brand terms, which involves running paid ads targeting your own brand name. While this practice most of the time is logical and beneficial, it's essential to consider the potential downsides that can arise from bidding on brand terms.
Let's explore some potential pitfalls and insights to help you make informed decisions about your brand bidding strategy.
In the world of search marketing, the effectiveness of your ad campaigns depends heavily on the quality of your landing pages. An ad landing page serves as the bridge between your ad copy and the desired action you want your visitors to take. To maximize conversions and achieve a high return on investment (ROI), it's crucial to create a compelling and optimized landing page.
Here are the 8 key elements that make a good ad landing page. Incorporating these element can help you create one that captivates your audience and drives results!
It's important not to downplay the significance of Quality Scores in Google Ads. A high Quality Score not only impacts the position of your ads but also determines your cost-per-click (CPC) and overall campaign performance. When faced with low scores, they can really decrease your campaign performance.
Here are a few proven strategies that can quickly boost your quality scores:
When conducting Google Ad tests, it's important to focus on meaningful and actionable experiments that provide valuable insights for optimizing your campaigns. When choosing what to test, many marketers only focus on testing the offer, but that can be a huge wasted opportunity.
Here are some examples of meaningful Google Ad tests to try this week...