Get ready for it, small business owners...If you're not optimizing your Google AdWords campaign by tracking conversions on your website, Google has a solution for you. Announced in December, Google is rolling out Smart Goals. What are these? It's a way to identify the highest quality visits to your website...and then optimize your campaign to get more ad clicks from visitors like these. Sounds pretty smart, huh?
You might wonder how Google defines what a high quality visitor is . Google employs technology that analyzes thousands of websites who have opted in to share their Google Analytics data. Google then analyzes the conversion data from these websites and and comes up with a "high quality" visitor profile based on things like session duration, pages per session, location, device and browser. When you use Smart Goals, Google AdWords can optimize your campaigns to reach more of these people.
The best part? It is really easy to set up! You'll need access to your Google Analtyics account and Google AdWords account to do it. I'll give you step-by-step instructions in a minute.
But first...are you a candidate for Smart Goals?
You are if you meet the following 3 main requirements:
1. Your Google AdWords account has sent at least 1,000 ad clicks to the Analytics account in the past month that you want to set up your Smart Goals in. This means that the two must have been linked prior to setting up your Smart Goals.
2. The Google Analytics reporting view must not receive more than 1 million hits per day.
3. The Data Sharing setting Google products and services must be turned on for your Google Analytics account. See how to do that here.
OK, now if you've established you are ready to set up Smart Goals, here is your step-by-step guide on how to do it.
1. First, login to your Google Analtyics account to activate Smart Goals.
2. Once you're logged in, navigate to the Admin section, and click on Goals. Then, select Smart Goals, continue, and save. Next we need to set things up in your Google AdWords account....
3. Import Smart Goals into your Google AdWords account. To do this, login to the Google AdWords account that you've linked to your Google Analytics account.
4. Click the Tools tab, then Conversions.
5. Check the box next to the Smart Goal goal, and click continue.
6. Choose your settings, and click import.
7. Wallah...Congratulations, you're done! Smart Goals are now being used to help automatically optimize your campaign.
In summary, it's always best to set up conversion tracking and optimize your campaigns based on conversions that make sense for your business...things like sign ups, form submissions, sales, or phone calls. If you can't, Smart Goals can be the next best thing to help you get closer to a more profitable Google AdWords campaign.
Have you used this feature yet? Do you think it helps?