Today Search Engine Land announced that in the next few months, our AdWords accounts will allow us to see performance differences from tablet users - breaking it out in the same way they do with mobile. Presently, when viewing the performance of your ads, tablet ad clicks are lumped in with desktop.
Should you bid on your brand name? If you run a paid search campaign, it's something to consider. Let's examine the factors in determining whether or not you should display ppc ads for keywords that contain your brand name.
When writing text ads for your search marketing campaign, we get to wear the hat of professional copywriter. It can be the most creative and fun part of managing a campaign. Crafting a winning search ad that produces results involves part creativity and part science. Google takes into account the quality of your ads when your keywords are assigned a numeric quality score. This score can determine your ad delivery, and what you end up paying per click. Avoiding the following pitfalls in your ads can help contribute to a better quality score for your keywords. The goal is to ensure that Google finds your ad relevant and compelling...which can mean better ad delivery and lower costs for you!